LUS (Love Ur Self) vs. CurlSmith: Which Curly Haircare Brand Tamed My Frizz for Good?

P.S.: Our winning brand was founded in Toronto, Canada and operates out of the country to this day! Read on to find out which has our seal-of-approval 👇

As a curly-haired girl, I’ve tried everything to manage frizz and keep my curls looking defined—only to end up with inconsistent results and a bathroom full of half-used bottles. When I heard about LUS (Love Ur Self) and CurlSmith, two brands with rave reviews for curly hair, I had to see if one could finally deliver the soft, frizz-free curls I’ve been dreaming of.

Spoiler: I’ve found my new go-to!

If you’re after defined, frizz-free curls… LUS!

When it comes to curly hair, visible results are everything—and LUS doesn’t disappoint. From the very first wash, my curls felt softer, looked shinier, and held their definition all day without frizz. My curls felt as soft as they looked! The added bonus for me was the day 2 results. Just refreshed with a little water and styler and the results were just as good as day 1!

While CurlSmith’s kit left my curls soft and hydrated, it couldn’t tame frizz on humid days. LUS delivered consistent, gorgeous results every single wash day, with definition and softness that lasts days after—something every curly-haired person knows is rare. If you’re ready to turn heads with your curls, LUS (Love Ur Self) is the clear winner.

If you want to simplify your routine…LUS

One of the biggest challenges with curly hair is the overwhelming number of steps some regimens require. CurlSmith’s Curly Discovery Kit includes four steps: cleanser, conditioner, a style balm, and a styling soufflé. While thorough, it feels like overkill for my busy mornings.

The Curly 3-Step System from LUS simplifies everything with a streamlined three-step system: Gentle & Moisturizing Shampoo, Ultra-Hydrating & Detangling Conditioner, and an All-in-One Styler. The All-in-One Styler especially stood out—it gave me hold without the crunch and eliminated the guesswork of which styling product to use. 

Since the All-in-One styler comes in Wavy, Curly, and Kinky-Coily, I was able to get results that are PERFECT for my curls. I used Curly, and found that had the perfect balance of definition and hold for my 3a curls.

If curl-friendly ingredients are a priority… It’s a tie!

Both LUS and CurlSmith take pride in being free of sulfates, silicones, parabens, and other harmful ingredients, making them ideal for sensitive skin and curly hair. LUS is enriched with shea butter and moringa oil, which moisturize, strengthen, and repair curls while reducing frizz and enhancing definition. CurlSmith’s formula features linseed and avocado oil, which nourish and support curl health.

Both brands are vegan and cruelty-free, so you can feel good about what you’re putting on your hair and how it aligns with your values. 

If you value the most bang for your buck… LUS

CurlSmith’s Curly Discovery Kit offers a robust range of products but comes with a higher price tag for the number of uses you’ll get out of their smaller sizes. LUS’ products, while priced similarly, last longer because you’re only using three products. Plus, they back their system with a 30-day satisfaction guarantee, making it a risk-free investment.

If you need a fragrance-free option… LUS

Fragrance can make or break a haircare experience. CurlSmith’s products have a light, pleasant scent, but there’s no fragrance-free option for those with sensitivities.

LUS goes the extra mile by offering a fragrance-free version of their products. For anyone prone to sensitivities or simply preferring no scent, this option is a game-changer. It’s rare to find a haircare line that’s both effective and caters to personal preferences like this.

My ultimate winner… LUS 

While CurlSmith offers a solid curly haircare experience, LUS stands out for its simplicity, superior results, and thoughtful options like curl-type customization, fragrance-free formulas, and a satisfaction guarantee. If you’re ready to embrace softer, more defined curls with less frizz and less hassle, LUS is the way to go.

Take it from a fellow curly-haired girl—sometimes less really is more, and LUS proves that a simple routine can deliver luxurious, ultra-soft curls every time.